Google has made so many changes since the start of the year that some site owners are struggling to catch up. Although you might be on top of the big stuff, the small things could still trip you up. One of those small things is your title tags.Title tags tend to be written and then forgotten. A recent algorithm update by Google should bring them back on your radar. [...]
In June 2012, it was revealed that an individual in the United States had applied for a patent for a tool which claimed to be able to automate search engine optimization (SEO) tasks. It is hard to tell whether or not the tool will work effectively, but it seems that there will be limits to its usefulness. Critics say that optimization cannot be reduced to the tasks which the patent description details.
There is much more to optimisation than optimising for Google. Despite this indisputable fact, optimising for the dominant search engine in the world is a task of central importance. However, SEO services can still find this task somewhat problematic and time-consuming. There are a plethora of reasons for this being the case. [...]
Website optimization is a tricky business. Each site needs its own distinctive approach. In addition, innovations open up fresh opportunities. Furthermore, when using social media, techniques need updating in line with recent research findings. Despite these points, it is important to remember that some lessons have a wide application.
Every so often Google makes changes to their algorithms. It happened in 2001 with Panda and the latest change happened recently with Penguin. So, how did the update affect websites and will it affect search engine optimization?So what was the update supposed to do? Basically it was Google’s way of changing how it ranks websites. [...]
Today’s World Wide Web relies on a mature, highly developed industry. These days, students can take degree courses in many different aspects of the Internet, including web design and website development (the writing of the underlying computer code). Indeed, the whole business of delivering websites has become highly professionalised. [...]
One of the most powerful ways to get promote a business website and encourage brand recognition is to make use of search engine optimisation, also known as SEO. This is the process of fine-tuning website content and layout to enable it to achieve the best possible search engine result page rankings. [...]
Once you have a great looking website you will need to ensure that it enjoys a large number of targeted visitors. It is important that visitors are targeted because they are more responsive than general visitors with little or no interest in the content and products that you offer. SEO is widely regarded as one of the best forms of online marketing for developing targeted visitors to the pages of a website. [...]
There are numerous strategies to consider in an SEO campaign. As well as creating and sourcing high quality content, it is also essential that you build good quality links to the pages of your site. It is these links that Google and other search engines use when compiling their search results pages and that are used to determine how well your pages will perform in relevant searches for that topic. [...]
Search engine optimization, or SEO, requires the production of good quality content as well as the building of links. You should also ensure that your website is easily accessible by both human and search engine visitors, and that page load speeds are not prohibitively slow. Your web content, though, needs to serve many purposes. Not only should it help improve your search engine rankings but it should also convert visitors into paying customers, and even help to retain a greater number of customers for longer. [...]