Every so often Google makes changes to their algorithms. It happened in 2001 with Panda and the latest change happened recently with Penguin. So, how did the update affect websites and will it affect search engine optimization?So what was the update supposed to do? Basically it was Google’s way of changing how it ranks websites.
Today’s World Wide Web relies on a mature, highly developed industry. These days, students can take degree courses in many different aspects of the Internet, including web design and website development (the writing of the underlying computer code). Indeed, the whole business of delivering websites has become highly professionalised.
In June 2012, it was revealed that an individual in the United States had applied for a patent for a tool which claimed to be able to automate search engine optimization (SEO) tasks. It is hard to tell whether or not the tool will work effectively, but it seems that there will be limits to its usefulness. Critics say that optimization cannot be reduced to the tasks which the patent description details.
Once you have a great looking website you will need to ensure that it enjoys a large number of targeted visitors. It is important that visitors are targeted because they are more responsive than general visitors with little or no interest in the content and products that you offer. SEO is widely regarded as one of the best forms of online marketing for developing targeted visitors to the pages of a website.
There are numerous strategies to consider in an SEO campaign. As well as creating and sourcing high quality content, it is also essential that you build good quality links to the pages of your site. It is these links that Google and other search engines use when compiling their search results pages and that are used to determine how well your pages will perform in relevant searches for that topic.
Search engine optimization, or SEO, requires the production of good quality content as well as the building of links. You should also ensure that your website is easily accessible by both human and search engine visitors, and that page load speeds are not prohibitively slow. Your web content, though, needs to serve many purposes. Not only should it help improve your search engine rankings but it should also convert visitors into paying customers, and even help to retain a greater number of customers for longer.