A Controversial Patent Application

In June 2012, it was revealed that an individual in the United States had applied for a patent for a tool which claimed to be able to automate search engine optimization (SEO) tasks. It is hard to tell whether or not the tool will work effectively, but it seems that there will be limits to its usefulness. Critics say that optimization cannot be reduced to the tasks which the patent description details.

Can Affordable Seo Services Relax?

If someone could come up with a tool that would allow optimization to be done very easily then SEO consultants would be worried that their livelihoods were at stake. However, the process of search engine optimization is categorized as difficult as well as time-consuming. Attempts at shortcuts never lead to sustainable successes being delivered. With the help of expert SEO Services providers you can get done this task effectively without any hassle.

When it comes to the tool in question, it would seem that it cannot help with all the various aspects of optimization. It might have the potential to help with some of the simpler optimization tasks, such as keyword manipulation. Such tasks are being done very well by many consultancies already. According to an expert, the tool does not appear to focus enough on content quality.

The future of SEO

Part of a consultant’s job is to keep online businesses informed of the significance of changes in the industry. Expert opinion suggests that the patent does not seem likely to be a game changer. An optimization campaign needs a wide range of tasks to be performed over a considerable time period. Many of the actions concerned with SEO cannot readily be automated, and to hint otherwise could be rather misleading.

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