Learn More About SEO By an Agency in Greater London

We are an SEO (Search Engine Optimization) company in Greater London, UK, that specializes in getting our clients’ sites found on the 1st page of Google for requested keywords.

Just as locations are the most essential aspect for brick-and-mortar stores, keywords are the most important for online businesses. Lets learn about SEO first.

What is SEO?

Search Engine Optimization is one of the most rapidly growing branches of online advertising. It establishes a direct connection between a client and a business. A person looking for a given product or service on the internet tends to trust the content of the search engine results page. That is why it is of the utmost importance to be among the top ten search results for the most vital phrases for the business. SEO companies focus on improving the visibility of their client’s websites in search results.

Organic Search Results Vs. Paid Search Results

One important distinction to note is that when you’re talking about being on the first page of Google search engine rankings, you are talking about what is called organic rankings.

Like those free-range eggs you pay extra for, at the store, organic, in this case, means free of additional promotion costs, surviving in the wild. They are also preferred by searchers – 90% of clicks on a page are allocated towards organic search results, rather than the paid Google AdWords, which function on a “Pay Per Click” (or PPC) basis.

PPC means that if you spend money to run a Google AdWords campaign, every time someone clicks on your link, you pay Google a certain amount. That amount is determined by the bid price set by your competitors/the market and is what Google charges. For a low-value keyword (“temporary fencing in omaha nebraska“), you could spend 10 cents or less per click. For a high-value keyword (“health insurance”) you could pay hundreds of dollars.

Keyword Research – Why It’s Important

Based on your business objectives, you want to brainstorm a list of 5-10 terms that a potential customer would enter into Google to find your services. And from there, figure out which of those keywords value you most. You can spend five minutes doing this or take a more plodding approach.

Once you have determined your list, use a keyword research tool to find out how many searches are being performed (locally and nationally) for your keywords. Google Keyword Planner is free and very good. Jaaxy is another good keyword research tool. SEM Rush is a recognized name in the SEO industry as well. Ideally, you want to use more than one tool to verify the number of interest/searches per month to get an average.

Once you have the search volumes in front of you, you can then determine which keywords you can rank for the easiest and which ones are the most competitive. Then, you start creating content around your keywords with the specific goal of ranking for those keywords.

From here on out, why do Search Engine Optimization specialists get paid to do what they do? SEO is an entire discipline and is more like artwork than most people realize.

SEO is also only one part of a comprehensive digital marketing strategy. Download from the web a free e-book below to get additional tips on search engine optimization and other important topics like why responsive design is necessary for SEO, how site structure impacts the way Google and Bing index your content, and how to rank for Google/Bing image search as well as general web queries.

What is Link Building?

Link building is the process of acquiring hyperlinks from other websites to your own. These hyperlinks, also known as backlinks, are important because they serve as a kind of endorsement for your website. When other websites link to your site, it tells search engines that your site is trustworthy and relevant, which can help improve your search engine rankings.

There are many different ways to build links, including:

  1. Creating high-quality, informative content that other websites want to link to.
  2. Reaching out to other websites and asking them to link to your site.
  3. Participating in online communities and forums and leaving links to your website in your signatures or posts.
  4. Offering to write guest posts for other websites and include a link to your site in the post.

It’s important to note that link building is just one aspect of search engine optimization (SEO), and it’s important to have a well-rounded SEO strategy that includes other tactics, such as keyword optimization and technical SEO. It’s also important to follow best practices when it comes to link-building, as search engines may penalize websites that engage in unethical link-building tactics, such as buying links or participating in link schemes.

If your site is ranked for a keyword that attracts a lot of visitors, you’re likely to make more sales. But the key is you need to be on the 1st page of Google for your keyword; otherwise, you would get no visitors, which means no sales.

So once you have an online presence on your website, we come in to get you targeted traffic (visitors).

We analyze your site, analyze your competitors, find the right keywords and optimize your online business onsite and offsite.

We deliver the result you can be satisfied with. Period! We aim to have a long-term relationship with all our clients like you so that you can return for more of our services.

If you want to know more about our company, all you have to do is simply contact us. We’ll be happy to answer any questions you might have.


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