The most common question that comes into the mind of in-house content officers when is to devote time more to important tasks. Outsourcing Blog Writing – Yes or No?
People with an interest in following business trends must have noticed that there are many good and excellent opportunities to outsource their business and blog writing is no exception. Companies or persons who are into blog writing are bombarded with emails that claim the cost of outsourcing to be less than the in-house cost.
Search engine optimization, or SEO, requires the production of good quality content as well as the building of links. You should also ensure that your website is easily accessible by both human and search engine visitors, and that page load speeds are not prohibitively slow. Your web content, though, needs to serve many purposes. Not only should it help improve your search engine rankings but it should also convert visitors into paying customers, and even help to retain a greater number of customers for longer.