There is much more to optimisation than optimising for Google. Despite this indisputable fact, optimising for the dominant search engine in the world is a task of central importance. However, SEO services can still find this task somewhat problematic and time-consuming. There are a plethora of reasons for this being the case.
At digital marketing services UK, we devise and implement multifaceted campaigns that tick the necessary boxes. This means that we put a lot of effort into studying the sphere of search. When Google leaves things a little vague, learning by doing and careful research means that the consultancy is not disadvantaged relative to the competition.
In the past, Google has left things deliberately vague in relation to several questions. For example, Google has been reticent in relation to keyword density. It made it apparent that it did not appreciate keyword stuffing, but it did not say what was permissible. It did not wish for sites to be optimised to an excessive extent.
More recently, Google announced that it was altering the way it ranked sites in relation to links. This shift was not very specific in that there was no attempt to clarify what Google was actually doing. Only time, research and practice will help consultants come to terms with the change.
In addition, Google has announced that it will penalise over-optimised sites. What constitutes over-optimisation is not transparent. Consultants will be obliged to remember Google’s old adage that a site should be helped to progress by caring for users. High quality content will still count.